my journey has been anything but linear, and i don't have a polished elevator pitch. i favor informality + transparency and thrive on making things beautiful, whether it's style, brand, or space. i'm a first-generation kurdish-american from iraq, a deep thinker + feeler who loves running and values a physically + spiritually fit lifestyle.

as a 10-year veteran at deloitte consulting, focused on transformation, i climbed the ranks to become a purpose and diversity, equity, and inclusion leader in deloitte's largest practice; drawing upon my innate ability to intuit, foster relationships, and connect dots throughout the organization while guiding my own teams. beyond my corporate work, i started coaching at [solidcore] in 2014 and then took a bold step in launching S3 Active in 2015, an athleisure boutique and wellness studio located in DC. this journey eventually led me to collaborate with high-profile celebrities and professional athletes in various capacities, including image consulting, creative production, and brand development. with my distinctive eye for aesthetics and my creative direction both on set and across various brands, i've gained recognition for my exceptional ability to intuit decisions, creative sensibilities + natural ability to lead. my unique blend of talents enables me to offer an unparalleled approach across industries and clients.

chatting is always easier, email me to set up some time.

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